Liquor Licenses – Establishments

Overview

Liquor and Beer Licenses are required by State Statutes Chapter 125. The licenses are issued yearly from July 1 to June 30. The Town’s Municipal Code outlines local regulations in chapter 12

Wisconsin Alcohol Beverage and Tobacco Laws for Retailers pamphlet (PDF).

Types of Liquor Licenses

Class “A” (beer): $100 annually, licensees may sell beer to consumers in original packages or containers for off-premises consumption only.

Class “B” (beer): $100 annually, licensees may sell beer to consumers for on-premises or off-premises consumption.

Temporary Class “B” (picnic) (PDF LINKED HERE): $10 per event, licensees may sell beer and other fermented malt beverages to consumers at a picnic or similar gathering for a limited duration. Such licenses may only be issues to “bonafide clubs, to county or local fair associations or agriculture societies, to churches, lodges or societies that have been in existence for at least six months … and to veterans’ organizations.”

“Class A” (liquor): $500 annually, licensees may sell intoxicating liquor to consumers only in original packages or containers for off-premises consumption.

“Class B” (liquor): $500 annually, licensees may sell intoxicating liquor to consumers by glass for on-premises consumption. The Town has currently met its quota for “Class B” liquor licenses, and all applicants who wish to serve liquor must apply for a Reserve “Class B” license.

“Class C” (wine): $100 annually, licensees may sell wine by the glass or in an opened original container for consumption on premises where sold. “Class C” wine licenses may only be granted to restaurants in which the sale of alcohol beverages accounts for less than 50 percent of receipt and where wine is the only intoxicating liquor in the barroom.

Extension of Premise: $50/application (PDF LINKED HERE). A current alcohol licensee may apply for a temporary change in their premise description for specific promotions, events, etc. The Town of Brookfield has the discretion to approve or disapprove the change with any standard or special conditions necessary. 

Publication Fee: Liquor license applicants requiring publication in the local newspaper will be charged an additional $15

Special Meeting Fee: Should your establishment require a special meeting that does not fall on the 1st or 3rd Tuesday of the month, a fee of $250 will be charged. 

Late Fee for Renewals: Liquor License (Establishment) renewals are due on June 30 of each year. Each day that an establishment fails to file their renewal paperwork will result in a $20 charge until submission. 

Liquor license applications

Original Alcohol Beverage Retail License Application (PDF)

Renewal Alcohol Beverage Retail License Application (PDF) 

Auxiliary Questionnaire (PDF) (required for each individual, partner, agent, member, manager, etc.)

Schedule for Appointment of Agent (PDF) (required for corporations, LLCs & non-profit organizations)