Liquor Licenses – Establishments

Departments

Overview

Liquor and Beer Licenses are required by State Statutes Chapter 125. The licenses are issued yearly from July 1 to June 30. The Town’s Municipal Code outlines local regulations in chapter 12

Wisconsin Alcohol Beverage and Tobacco Laws for Retailers pamphlet (PDF).

Liquor License Application Forms

AB-200 Alcohol Beverage License Application (State Form) PDF

AB-100 Alcohol Beverage Individual Application (State Form) PDF

AB-101 Alcohol Beverage Appointment of Agent (State Form) PDF

 

Types of Liquor Licenses

  • Class “A” (beer) – $100 annually (+$15 non-refundable publication fee), licensees may sell beer to consumers in original packages or containers for off-premises consumption only.  Requires Board approval.
  • Class “B” (beer) – $100 annually (+$15 non-refundable publication fee), licensees may sell beer to consumers for on-premises or off-premises consumption.  Requires Board approval.  
  • Temporary Class “B” (Picnic) – $10 per event, licensees may sell beer and other fermented malt beverages to consumers at a picnic or similar gathering for a limited duration. Such licenses may only be issues to “bonafide clubs, to county or local fair associations or agriculture societies, to churches, lodges or societies that have been in existence for at least six months … and to veterans’ organizations.”  Does not require Board approval.  
    Temporary Class “B” (Picnic) License Application
  • “Class A” (liquor) – $500 annually (+$15 non-refundable publication fee), licensees may sell intoxicating liquor to consumers only in original packages or containers for off-premises consumption.  Requires Board approval.
  • “Class B” (liquor) – $500 annually (+$15 non-refundable publication fee), licensees may sell intoxicating liquor to consumers by glass for on-premises consumption. The Town has currently met its quota for “Class B” liquor licenses, and all applicants who wish to serve liquor must apply for a Reserve “Class B” license.  For more information, contact the Town Clerk or Town Administrator.
  • “Class C” (wine) – $100 annually (+$15 non-refundable publication fee), licensees may sell wine by the glass or in an opened original container for consumption on premises where sold. “Class C” wine licenses may only be granted to restaurants in which the sale of alcohol beverages accounts for less than 50 percent of receipt.

Temporary Extension of Premises

A current alcohol licensee may apply for a temporary change in their premise description for specific promotions, events, etc. The Town of Brookfield has the discretion to approve or disapprove the change with any standard or special conditions necessary.  Does not require Board approval. 

Fee: $50/application

Application: Licensed Establishment Temporary Extension of Premises Application

Publication Fee

Liquor license applicants requiring publication in the local newspaper will be charged an additional non-refundable $15.

Special Meeting Fee

Should your establishment require a special meeting that does not fall on the 1st or 3rd Tuesday of the month, a fee of $250 will be charged. 

Late Fee for Renewals

Liquor License (Establishment) renewals paperwork and fees are due on June 13th. Each day that an establishment fails to file their renewal paperwork will result in a $20 charge until submission.